Approach
Here you can learn more on my key guiding principles and core work approach.
Personal principles
1
Embrace change in order to grow
2
“Simplicity is the ultimate sophistication” — Leonardo da Vinci
3
Technology is a (fantastic) tool, but never the objective
4
Building products without proper market and user research means wasting time and money
5
People care about their end-to-end experience, not about features and corporate processes
6
Design without business is art, and business without proper design is a very bad idea
7
Building great products and user journeys most often requires re-designing the organization first
8
Go to market should always be the starting point, not a finish line
Work approach
My core work approach can be generally summarized in 3 simple, continuously cycling phases: OBSERVE → THINK → DO. Please find here below a hi-level example on how that is translated within a typical product innovation process — and keep very well in mind that is never a linear one…
Observe
Problems and opportunities
Define
Ideas, goals, and strategy
Understand
Research, analysis, and synthesis
Shape
Discover, design, and prototype
Produce
Build and test
Launch
Go live and marketing
Grow
Iterate and learn