Approach
Here you can learn more on my key guiding principles and core work approach.
Personal principles
1
Embrace change in order to grow
2
“Simplicity is the ultimate sophistication” — Leonardo da Vinci
3
Technology is a (fantastic) tool, but never the objective
4
Design without research and understanding means wasted time and money
5
People care about their experience, not about features and corporate processes
6
Design without business is art, and business without design is a very bad idea
7
Building great products very often requires re-designing the organisation first
8
Go to market should always be the starting point, not a finish line
Work approach
My core work approach can be generally summarized in 3 simple cycling phases: OBSERVE → THINK → DO. Please find here an example on how that further applies within a typical design and innovation process:
Observe
Problems and opportunities
Define
Ideas, goals, and strategy
Understand
Research, analysis, and synthesis
Shape
Discover, design, and prototype
Produce
Build and test
Launch
Go live and marketing
Grow
Iterate and learn