“I drive organisations in their transformation path by setting-up the most proper architecture for change and innovation, while also figuring out what strategies and customer experiences to design, for whom, and especially why” — Francesco 

Learn more


Francesco’s been fortunate to learn from and help global leading brands in designing, improving, and marketing more delightful products and cross-channel customer journeys.

Formerly trained with First Class Honours in Industrial and Strategic Design, he began his career initially working as an Industrial Product Designer in Europe (Italy, Switzerland).

Eventually focusing on software/digital and design strategy, since 2007 he’s been covering consultancy as well as corporate roles such as Online Product Manager (Italy), lead Senior User Experience Designer and associate Design Strategy Director (Singapore, California, Michigan), Product Innovation Manager (Germany).

In his 10+ years of professional experience, he helped designing and launching both Consumer and Enterprise products & services used by more than 50 million customers worldwide. He worked around the world in multiple industries with and for brands like Vodafone, Autodesk, Allianz, FCA, and Franck Muller.


Core skills

Product & experience strategy

product management and strategy, customer experience strategy, design thinking, branding

Design Management

team and organizational management, process and program management, planning and supervision, creative direction, communications

Francesco's World Map


Grew up in Italy, Francesco is forte of a global education and background developed by living and working in Milan, San Francisco, Singapore, Detroit, Munich, Lund, and Geneva.

Thanks to his multifaceted background, he brings to the table a dual ability to both lead and contribute hands-on to any innovation effort where pervasive simplicity, good design, and change are vital.

Education & certifications


Master of Science (MSc), Design
Politecnico di Milano — Design Faculty
Milan, Italy
— First Class (110/110)

International Erasmus Exchange
Lund University — LTH, IKDC
Lund, Sweden

Bachelor of Science (BSc), Design
Politecnico di Milano — Design Faculty
Milan, Italy
— First-class Honours (110/110)


Professional Association
Interaction Design Foundation
— Membership #16484

Certified ScrumMaster
Scrum Alliance, Inc.
— License #000256080


Mind the Bridge Foundation
San Francisco, California
— Startup School

Human-Computer Interaction
Stanford University
— Online course

Awards and publications

Alcantara® Competition
Global Winner, First Prize

Global winner (among 600+ entries) of the “Extraordinary, Every Day Travel Contest 2008”, an international design competition convened by Alcantara®. Won with the “Baglap” project.

Jury panel

Vodafone Discover Program
Employee Selection

While at Vodafone Francesco was selected to attend a cross-functional management program dedicated to top candidates with global experience and outstanding academic performances.


“Young Blood 08”
Publication, Special Mention

A book that collected 190 profiles of the best internationally awarded young Italian talents in the creative fields — supported by the Italian Ministry of Youth.

Article (IT)

“Il Design di prodotto oggi”
Project Book Publication

Francesco’s project “Delta Holter” was featured in the book “Il Design di prodotto oggi. Progettare con gli utenti: gli elettromedicali”, written by Prof. Laura Anselmi — Franco Angeli publisher.

Book (IT)
Francesco Marcellino Picture

Wish to know more?