About

“I’m a professional curious, combining a strong human-centred approach with a systemic mindset. Since nearly 2 decades I’ve been developing cross-industry leadership and product strategy expertise, scaling up multidisciplinary teams and guiding them in building more viable, desirable, and usable products & customer journeys.”
— Francesco

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Experience

Formerly trained with First Class Honors in Industrial and Strategic Design, my career initially began in Europe in the mid 2000s by working as an Industrial Designer.

Early transitioning my focus from atoms to bits (hardware to software) and eventually to teams and organizations, over nearly 20 years of professional experience I’ve been specializing in product management, innovation strategy, omnichannel UX & CX design, people leadership, and organizational design.

Having lived and worked across the EU as well as in Asia and North America, I have developed my expertise in multiple industries and with and for brands like Dynatrace, Autodesk, Vodafone, Allianz, FCA, and more. There I led and scaled multidisciplinary teams in developing, shipping, and managing many Consumer as well as Enterprise products and services used by millions of customers worldwide.

Testimonials
LinkedIn

Focus Areas

ORG AND PEOPLE LEADERSHIP

people and teams leadership, organizational design, change management, communications

PRODUCT STRATEGY AND MANAGEMENT

product strategy and operations, product experience design leadership, innovation management

Francesco's World Map

Multiculturalism

Grew up in Italy, I’ve eventually developed a global education and professional background by permanently living and working across Europe, Asia, and North America.

Namely in Milan (Italy), San Francisco (California), Singapore, Munich (Germany), Linz (Austria), Detroit (Michigan), Lund (Sweden), and Zug (Switzerland) — where I’m currently based.

Education / Memberships / Certifications

ACADEMIC DEGREES

Master of Science (MSc), Design
Politecnico di Milano — Design Faculty
Milan, Italy
— First Class (110/110)

International Erasmus Exchange
Lund University — LTH, IKDC
Lund, Sweden

Bachelor of Science (BSc), Design
Politecnico di Milano — Design Faculty
Milan, Italy
— First-class Honours (110/110)

MEMBERSHIPS & CERTIFICATIONS

Business Mentor & Advisor
ADPList.org

Global Member
DLF Design Leadership Forum

Certified Agile Associate
IPMA® International Project Management Association
— Cert. # IPMA-D-2023-22303

Certified ScrumMaster
Scrum Alliance, Inc.
— Lic. # 000256080

PROFESSIONAL COURSES

Product Management Fundamentals
McKinsey & Company
— Online course

AI, Artificial Intelligence
University of Helsinki & Reaktor
— Online course

Entrepreneurship
Mind the Bridge Foundation
— San Francisco, California

Human-Computer Interaction
Stanford University
— Online course

Awards and Publications

Alcantara® Competition
Global Winner, First Prize

Global winner (among 600+ entries) of the “Extraordinary, Every Day Travel Contest 2008”, an international design competition convened by Alcantara®. Won with the “Baglap” project.

Video
Jury panel

Vodafone Discover Program
Employee Selection

While at Vodafone, selected to attend a cross-functional management program dedicated to top candidates with global experience and outstanding academic performances.

Program

“Young Blood 08”
Publication, Special Mention

A book that collected 190 profiles of the best internationally awarded young Italian talents in the creative fields — supported by the Italian Ministry of Youth.

Article (IT)

“Il Design di prodotto oggi”
Project Book Publication

My project “Delta Holter” was featured in the book “Il Design di prodotto oggi. Progettare con gli utenti: gli elettromedicali”, written by Prof. Laura Anselmi — Franco Angeli publisher.

Book (IT)
Francesco Marcellino Picture

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