“I’m a professional curious, combining a human-centred approach with a strong inquisitive and systemic mindset. Since 15 years I’ve been developing a broad product expertise leading global projects & multidisciplinary teams in several industries, and specializing in the management of omnichannel business strategies, products, and customer journeys”
— Francesco

Learn more


Formerly trained with First Class Honors in Industrial and Strategic Design, my career initially began in Europe in the mid 2000s by working as an industrial designer.

Quickly transitioning from atoms to bits — hardware to software — in the last 12+ years of professional experience I’ve been specializing in product innovation management, omnichannel customer experience, and software design direction.

Having lived and worked also in Asia and North America, I developed my expertise in multiple industries with and for brands like Vodafone, Autodesk, Dynatrace, Allianz, FCA. There I helped multidisciplinary teams shipping and managing many Consumer as well as Enterprise products & services used by more than 50 million customers worldwide.


Core skills

CX & UX Management + Product Management

experience design leadership, product innovation management, customer experience (CX), user experience (UX)


team leadership and organizational management, project and program management, planning and supervision

Francesco's World Map


Grew up in Italy, I’ve eventually developed a global education and professional background by permanently living and working in Europe, Asia, and North America (Milan, San Francisco, Singapore, Detroit, Munich, Linz, Lund, and Geneva).

Education & certifications


Master of Science (MSc), Design
Politecnico di Milano — Design Faculty
Milan, Italy
— First Class (110/110)

International Erasmus Exchange
Lund University — LTH, IKDC
Lund, Sweden

Bachelor of Science (BSc), Design
Politecnico di Milano — Design Faculty
Milan, Italy
— First-class Honours (110/110)


Professional Association
Interaction Design Foundation
— Membership #16484

Certified ScrumMaster
Scrum Alliance, Inc.
— License #000256080


Mind the Bridge Foundation
San Francisco, California
— Startup School

Human-Computer Interaction
Stanford University
— Online course

AI, Artificial Intelligence
University of Helsinki & Reaktor
— Online course

Awards and publications

Alcantara® Competition
Global Winner, First Prize

Global winner (among 600+ entries) of the “Extraordinary, Every Day Travel Contest 2008”, an international design competition convened by Alcantara®. Won with the “Baglap” project.

Jury panel

Vodafone Discover Program
Employee Selection

While at Vodafone, selected to attend a cross-functional management program dedicated to top candidates with global experience and outstanding academic performances.


“Young Blood 08”
Publication, Special Mention

A book that collected 190 profiles of the best internationally awarded young Italian talents in the creative fields — supported by the Italian Ministry of Youth.

Article (IT)

“Il Design di prodotto oggi”
Project Book Publication

My project “Delta Holter” was featured in the book “Il Design di prodotto oggi. Progettare con gli utenti: gli elettromedicali”, written by Prof. Laura Anselmi — Franco Angeli publisher.

Book (IT)
Francesco Marcellino Picture

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