“I am a professional curious combining a strong inquisitive and systematic mindset with a people-centered approach. I’ve been intentionally building those skills by living truly globally, and developing an extensive operational as well as management expertise working across business functions in several industries” — Francesco

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Francesco’s been fortunate to learn from and help global leading brands in innovating and staying relevant on the market, by designing and shipping more delightful products and omnichannel customer journeys – as well as transitioning to new business models.

Formerly trained with First Class Honours in Industrial and Strategic Design, he began his career initially working as an Industrial Product Designer in Europe (Italy, Switzerland).

Eventually focusing on digital product management and customer experience, since 2007 he has been covering consultancy as well as corporate management roles such as digital Product and Innovation Manager (Italy, Germany), lead Senior User Experience Designer and associate Design Strategy Director (Singapore, California, Michigan).

In his 10+ years of professional experience, he helped designing and launching both Consumer and Enterprise products and services used by more than 50 million customers worldwide. He worked in multiple industries with and for brands like Vodafone, Autodesk, Allianz, FCA, and Franck Muller.


Core skills

Product strategy

product management, product experience, customer experience strategy, design direction, brand strategy

Team Leadership

team and organizational management, process and program management, planning and supervision

Francesco's World Map


Grew up in Italy, Francesco is forte of a global education and background developed by living and working in Milan, San Francisco, Singapore, Detroit, Munich, Lund, and Geneva.

Education & certifications


Master of Science (MSc), Design
Politecnico di Milano — Design Faculty
Milan, Italy
— First Class (110/110)

International Erasmus Exchange
Lund University — LTH, IKDC
Lund, Sweden

Bachelor of Science (BSc), Design
Politecnico di Milano — Design Faculty
Milan, Italy
— First-class Honours (110/110)


Professional Association
Interaction Design Foundation
— Membership #16484

Certified ScrumMaster
Scrum Alliance, Inc.
— License #000256080


Mind the Bridge Foundation
San Francisco, California
— Startup School

Human-Computer Interaction
Stanford University
— Online course

AI, Artificial Intelligence
University of Helsinki & Reaktor
— Online course

Awards and publications

Alcantara® Competition
Global Winner, First Prize

Global winner (among 600+ entries) of the “Extraordinary, Every Day Travel Contest 2008”, an international design competition convened by Alcantara®. Won with the “Baglap” project.

Jury panel

Vodafone Discover Program
Employee Selection

While at Vodafone Francesco was selected to attend a cross-functional management program dedicated to top candidates with global experience and outstanding academic performances.


“Young Blood 08”
Publication, Special Mention

A book that collected 190 profiles of the best internationally awarded young Italian talents in the creative fields — supported by the Italian Ministry of Youth.

Article (IT)

“Il Design di prodotto oggi”
Project Book Publication

Francesco’s project “Delta Holter” was featured in the book “Il Design di prodotto oggi. Progettare con gli utenti: gli elettromedicali”, written by Prof. Laura Anselmi — Franco Angeli publisher.

Book (IT)
Francesco Marcellino Picture

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