About
Head of Product & User Experience, specialized in org design, change management, and complex software
I’m Francesco Marcellino, a product and user experience executive based in Switzerland. My leadership background is grounded in a human-centered approach and spans product management and design, technology, and digital business.
Over nearly two decades I scaled global organizations and designed consumer and enterprise products for millions of users worldwide, at companies like Vodafone, Autodesk, Dynatrace, and others.
Impact
DYNATRACE
Scaled a small team from the ground up to a global multidisciplinary org with 30+ practitioners and team leaders, contributing to $380M+ ARR expansion and raising product experience quality and consistency across a broad Observability and Cybersecurity platform.
AUTODESK
Drove measurable improvements in adoption, engagement, and retention by simplifying SaaS and Desktop discovery, installation and licensing workflows for millions of engineering, design, and architecture professionals.
DOMOTZ
Raised org-wide product maturity, reduced time-to-value and ongoing support load for Network and Infrastructure Monitoring solutions, and introduced scalable onboarding, configuration, and access-control systems.
VODAFONE
Increased e-commerce sales conversion, digital engagement, and self-service adoption for roughly 20M unique monthly visitors across Vodafone Italy’s web & mobile channels, driving product strategy, user experience, and analytics-led optimization.
From people I worked with
Matthew Young
Vice President, Product
“Francesco made a transformative impact on our approach to product development.
He combines strategic vision with operational excellence, and is always looking for ways to raise the bar”
Neha Sharma
Vice President, Marketing
“Francesco is one of those rare leaders who doesn’t just focus on how things look or function — he starts with why they matter.
He elevates the people and teams around him and helps them deliver their best work, leading with intention and bringing clarity to complexity”
Jenna Law
Principal, Product Experience
“Francesco brought strategic clarity where it was missing, translating high-level business objectives into meaningful product metrics.
He created an environment that was both challenging and supportive, always providing thoughtful guidance”
Marc Stauffer
Principal, Product Experience
“Francesco consistently connects craft-level decisions to the bigger organizational picture and long-term product experience.
His calm and clear communication in difficult situations is something I highly valued when working with him at Dynatrace”
Experience
Throughout my career I’ve worked in complex, high-stakes environments where keeping functions and disciplines aligned on customer outcomes was vital. My focus: hiring and scaling teams, developing emerging leaders, and building the operating systems that improve how organizations make decisions and deliver value.
I’ve lived and worked across Europe, North America, and Asia, embedded locally in each place: California, Singapore, Switzerland, Austria, Germany, Sweden, and Italy. That firsthand exposure to different cultures and incentives taught me how to build trust quickly, reduce friction between functions, and drive alignment without slowing execution.
I started hands-on in industrial design and then software product management and customer experience, building and shipping products at global scale. That foundation shaped the judgment and product sensibility I now bring to organizational leadership.
Certifications · Membership · Education
CERTIFICATIONS & MEMBERSHIPS
Certification, AI Product Strategy for Leaders
Product Faculty
— Cert. #70addb5d94cc4e86bacd3ac681adb930
Certification, AGILE Associate
IPMA® International Project Management Association
— Cert. # IPMA-D-2023-22303
Certification, AGILE ScrumMaster
Scrum Alliance, Inc.
— Lic. # 000256080
Business Mentor & Advisor
ADPList.org
Global Member
DLF Design Leadership Forum
PROFESSIONAL COURSES
Product Management Fundamentals
McKinsey & Company
— Online course
AI, Artificial Intelligence
University of Helsinki & Reaktor
— Online course
Entrepreneurship
Mind the Bridge Foundation
— San Francisco, California
Human-Computer Interaction
Stanford University
— Online course
Conversation Design Fundamentals
Google Cloud
— Online course
ACADEMIC EDUCATION
Master of Science, Design
Politecnico di Milano
Milan, Italy
— First Class (110/110)
International Erasmus Exchange
Lund University — LTH, IKDC
Lund, Sweden
Bachelor of Science, Design
Politecnico di Milano
Milan, Italy
— First-class Honours (110/110)