“I’m a professional curious, combining a strong human-centred approach with a systemic mindset. Since nearly 2 decades I’ve been developing cross-industry leadership and product strategy expertise, scaling up multidisciplinary teams and guiding them in building more viable, desirable, and usable products & customer journeys.”
— Francesco

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Formerly trained with First Class Honors in Industrial and Strategic Design, my career initially began in Europe in the mid 2000s by working as an Industrial Designer.

Early transitioning my focus from atoms to bits (hardware to software) and eventually to teams and organizations, over nearly 20 years of professional experience I’ve been specializing in product management, innovation strategy, omnichannel user & customer experience, and people leadership & org design.

Having lived and worked across the EU as well as in Asia and North America, I have developed my expertise in multiple industries and with and for brands like Dynatrace, Autodesk, Vodafone, Allianz, FCA, and more. There I led and scaled multidisciplinary teams in developing, shipping, and managing many Consumer as well as Enterprise products and services used by millions of customers worldwide.

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Focus Areas


product management, user & customer experience strategy, innovation management, operations


people and teams management, organizational design, change management

Francesco's World Map


Grew up in Italy, I’ve eventually developed a global education and professional background by permanently living and working across Europe, Asia, and North America.

Namely in Milan (Italy), San Francisco (California), Singapore, Zug (Switzerland), Linz (Austria), Munich (Germany), Detroit (Michigan), and Lund (Sweden).

Education / Memberships / Certifications


Master of Science (MSc), Design
Politecnico di Milano — Design Faculty
Milan, Italy
— First Class (110/110)

International Erasmus Exchange
Lund University — LTH, IKDC
Lund, Sweden

Bachelor of Science (BSc), Design
Politecnico di Milano — Design Faculty
Milan, Italy
— First-class Honours (110/110)


Business Mentor & Advisor

Global Member
DLF Design Leadership Forum

Certified Agile Associate
IPMA® International Project Management Association
— Cert. # IPMA-D-2023-22303

Certified ScrumMaster
Scrum Alliance, Inc.
— Lic. # 000256080


Product Management Fundamentals
McKinsey & Company
— Online course

AI, Artificial Intelligence
University of Helsinki & Reaktor
— Online course

Mind the Bridge Foundation
— San Francisco, California

Human-Computer Interaction
Stanford University
— Online course

Awards and Publications

Alcantara® Competition
Global Winner, First Prize

Global winner (among 600+ entries) of the “Extraordinary, Every Day Travel Contest 2008”, an international design competition convened by Alcantara®. Won with the “Baglap” project.

Jury panel

Vodafone Discover Program
Employee Selection

While at Vodafone, selected to attend a cross-functional management program dedicated to top candidates with global experience and outstanding academic performances.


“Young Blood 08”
Publication, Special Mention

A book that collected 190 profiles of the best internationally awarded young Italian talents in the creative fields — supported by the Italian Ministry of Youth.

Article (IT)

“Il Design di prodotto oggi”
Project Book Publication

My project “Delta Holter” was featured in the book “Il Design di prodotto oggi. Progettare con gli utenti: gli elettromedicali”, written by Prof. Laura Anselmi — Franco Angeli publisher.

Book (IT)
Francesco Marcellino Picture

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