About

“I’m a professional curious, combining a strong human-centred approach with a systemic mindset. Since 2 decades I’ve been developing cross-industry leadership and product strategy expertise, scaling up multidisciplinary teams and guiding them in building more viable, desirable, and usable products & customer journeys.”
— Francesco

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Experience

Formerly trained in Industrial and Strategic Design (First-Class Honors), my career initially began in Europe in the mid 2000s working as an Industrial Designer.

Early transitioning my focus from atoms to bits—hardware to software—and eventually to teams and organizations leadership, in 20 years of professional experience I’ve been specializing in org design & people leadership, product management, product design, user & customer experience, and innovation strategy.

Having lived and worked all across Europe, North America, and Asia, I have developed a truly global outlook and deep expertise in multiple industries—with and for world-leading brands like Dynatrace, Autodesk, Vodafone, Allianz, FCA, and more.
There I built and innovated complex software products & platforms serving millions of customers worldwide (both Consumer and Enterprise), and scaled multidisciplinary organizations focused on improving customer experience.

Testimonials

Focus Areas

PRODUCT EXPERIENCE LEADERSHIP

product management, user & customer experience strategy, innovation management, operations

PEOPLE & ORG LEADERSHIP

people and teams management, organizational design, change management

Francesco's World Map

Multiculturalism

Born and raised in Italy, I’ve eventually developed a truly global outlook, education, and professional background by permanently living and working all across Europe, North America, and Asia.

Namely in Milano (Italy), San Francisco and Detroit (USA), Singapore, Linz (Austria), Munich (Germany), Lund (Sweden), and Zurich (Switzerland).

Education / Memberships / Certifications

ACADEMIC DEGREES

Master of Science (MSc), Design
Politecnico di Milano — Design Faculty
Milan, Italy
— First Class (110/110)

International Erasmus Exchange
Lund University — LTH, IKDC
Lund, Sweden

Bachelor of Science (BSc), Design
Politecnico di Milano — Design Faculty
Milan, Italy
— First-class Honours (110/110)

MEMBERSHIPS & CERTIFICATIONS

AI Product Strategy for Leaders Certificate
Product Faculty
— Ongoing

Business Mentor & Advisor
ADPList.org

Global Member
DLF Design Leadership Forum

Certified Agile Associate
IPMA® International Project Management Association
— Cert. # IPMA-D-2023-22303

Certified ScrumMaster
Scrum Alliance, Inc.
— Lic. # 000256080

PROFESSIONAL COURSES

Product Management Fundamentals
McKinsey & Company
— Online course

AI, Artificial Intelligence
University of Helsinki & Reaktor
— Online course

Entrepreneurship
Mind the Bridge Foundation
— San Francisco, California

Human-Computer Interaction
Stanford University
— Online course

Conversation Design Fundamentals
Google Cloud
— Online course

Awards and Publications

Alcantara® Competition
Global Winner, First Prize

Global winner (among 600+ entries) of the “Extraordinary, Every Day Travel Contest 2008”, an international design competition convened by Alcantara®. Won with the “Baglap” project.

Video
Jury panel

Vodafone Discover Program
Employee Selection

While at Vodafone, selected to attend a cross-functional management program dedicated to top candidates with global experience and outstanding academic performances.

Program

“Young Blood 08”
Publication, Special Mention

A book that collected 190 profiles of the best internationally awarded young Italian talents in the creative fields — supported by the Italian Ministry of Youth.

Article (IT)

“Il Design di prodotto oggi”
Project Book Publication

My project “Delta Holter” was featured in the book “Il Design di prodotto oggi. Progettare con gli utenti: gli elettromedicali”, written by Prof. Laura Anselmi — Franco Angeli publisher.

Book (IT)
Francesco Marcellino Picture

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