About
I help organizations clarify direction, align how teams make decisions, and build products people understand, trust, and adopt.
My focus is on decision clarity and accountability, because adoption and usability at scale are shaped by how organizations decide, not by isolated outputs.
Nearly two decades working on complex products and systems while living and operating across three continents taught me how to turn ambiguity into clear decisions and measurable outcomes.
I prioritize clarity over consensus, and design ownership and accountability so teams can move fast without losing alignment.
Impact
DYNATRACE
Contributed to $380M+ ARR expansion by strengthening product experience and execution across a broad portfolio, and scaling a global multidisciplinary organization to deliver at pace.
AUTODESK
Simplified discovery, installation, and licensing workflows across SaaS & Desktop products used by millions of engineering and architecture professionals, increasing completion rates and reducing friction in key journeys.
VODAFONE
Increased digital engagement and e-commerce sales conversion across online journeys serving ~20M unique monthly visitors, while boosting self-service adoption.
DOMOTZ
Shortened time-to-value and reduced ongoing support load by raising product maturity, bringing structure and focus to the organization, and introducing scalable onboarding and access-control systems (Templates, RBAC).
Insights
I write selectively about product and design leadership and how teams make decisions at scale — especially as AI increases speed faster than judgment.
From people I’ve worked with
Matthew Young
Vice President, Product
“Francesco made a transformative impact on our approach to product development.
He combines strategic vision with operational excellence, and is always looking for ways to raise the bar.”
Neha Sharma
Vice President, Marketing
“Francesco is one of those rare leaders who doesn’t just focus on how things look or function — he starts with why they matter.
He elevates the people and teams around him and helps them deliver their best work, leading with intention and bringing clarity to complexity.”
Jenna Law
Principal, Product Experience
“Francesco brought strategic clarity where it was missing, translating high-level business objectives into meaningful product metrics.
He created an environment that was both challenging and supportive, always providing thoughtful guidance.”
Marc Stauffer
Principal, Product Experience
“Francesco consistently connects craft-level decisions to the bigger organizational picture and long-term product experience.
His calm and clear communication in difficult situations is something I highly valued when working with him at Dynatrace.”
Experience
For the past decade, I’ve led global product and experience organizations in high‑stakes Tech and SaaS environments.
I hire and scale teams, develop emerging leaders, and build operating systems that improve decision‑making and delivery performance. I keep functions and disciplines aligned on outcomes the business and customer can see.
I’ve lived and worked across Europe, North America, and Asia, embedded locally in each place — i.e., California, Singapore, Switzerland, Austria, Germany, Sweden, and Italy. That firsthand exposure to different cultures and incentives taught me how to build trust quickly, reduce friction between functions, and drive alignment without slowing execution.
Earlier in my career, I worked hands‑on in software product management and user experience roles after starting in industrial design. I researched, shaped, and shipped products used by millions worldwide. From that time in the trenches I learnt how to simplify complexity, design for real behavior, and deliver solutions that perform in the market.
Certifications ~ Membership ~ Education
CERTIFICATIONS & MEMBERSHIPS
Certification, AI Product Strategy for Leaders
Product Faculty
— Cert. #70addb5d94cc4e86bacd3ac681adb930
Certification, AGILE Associate
IPMA® International Project Management Association
— Cert. # IPMA-D-2023-22303
Certification, AGILE ScrumMaster
Scrum Alliance, Inc.
— Lic. # 000256080
Business Mentor & Advisor
ADPList.org
Global Member
DLF Design Leadership Forum
PROFESSIONAL COURSES
Product Management Fundamentals
McKinsey & Company
— Online course
AI, Artificial Intelligence
University of Helsinki & Reaktor
— Online course
Entrepreneurship
Mind the Bridge Foundation
— San Francisco, California
Human-Computer Interaction
Stanford University
— Online course
Conversation Design Fundamentals
Google Cloud
— Online course
ACADEMIC EDUCATION
Master of Science, Design
Politecnico di Milano
Milan, Italy
— First Class (110/110)
International Erasmus Exchange
Lund University — LTH, IKDC
Lund, Sweden
Bachelor of Science, Design
Politecnico di Milano
Milan, Italy
— First-class Honours (110/110)